DoGood & Tonic: An Altruistic Synergy
DoGood and Tonic join hands to bring a synergistic partnership that will make this movement bigger, better and make the world much more socially responsible, directly from your handset.
Since launching in June 2009, DoGood has come a long way. With zero publicity, DoGood has grown only due to its very supportive doers. They’ve championed our cause on Twitter and Facebook every day and even helped in moderating our comments for us. Such is the power of DoGood that it unifies people from across the world to come together on their iPhones and bring social change. We are seeing an unprecedented growth in the social responsibility sector and we’re proud to be a part of this movement. With the advent of easily accessible mobile internet and the unifying platform of the iPhone, DoGood has leveraged crowdsourcing to make random acts of kindness second nature for our doers. The #DoGood hashtag is a regular feature on Twitter and attracts hundreds of users to shout out to the world, not only the ‘DoGood of the Day’ but also in turn begins a chain of events that translates into more users discovering DoGood.
Over the past ten months, DoGood has grown steadily to over seventy thousand users. Over 430,000 DoGoods have been done by our global doer audience and touched peaks of 3,000 - 3,300 users in a single day. Our stories feature has attracted numerous comments and every DoGood offers other users; ideas, ways to act and personal experiences. These comments have given the movement an emotional voice. Though indistinguished by name, our doers are connected through one common thread - to do good in the world, no matter where they are.
Ever since the movement took off, the Mobil33t team has been pre-occupied with personal engagements and maintaining DoGood from day to day. However, we’ve always been open to a strategic partnership that affords us the opportunity to take this movement to the next level. Enter Tonic Inc., a social responsibility news aggregator and a pandora of all things good. From our first communications with them, we’ve found in them, like minded individuals who understand the significance of DoGood and its ease in crowdsourcing social responsibility activities. Today, we’d like to announce that we’re joining hands with Tonic in making DoGood a bigger, better and more comprehensive solution for doing good easily and anywhere. We’re extremely excited about the opportunities this synergy will afford us and also add value to Tonic’s public identity. So watch out for more updates as we gear up to take DoGood to every person and make this movement truly global.
To learn more about Tonic Inc., please visit www.tonic.com
